How it works
Sketch, Principle, Flinto, Keynote for microinteraction
Finding the Problem
Time, money, health
I interviewed three students. Two were international students and one was local. No matter what major they were in and what term they were, they all shared the same qualities of being time-sensitive. They always ate instant food in order to save time and money.
Defining users' goals
"I know eating outside is unhealthy but my time is too limited to cook by myself."
Checking basket, selecting recipe, cooking
- Kit ends class at 1PM hungry.
- He struggles whether he wants to eat outside or cook at home.
- He looks at the recommended recipes. He finds out that the dish he likes only needs 10 minutes to make.
- He checks the basket in the App. There are enough ingredients.
- He decides to cook.
- He spends only 15 minutes cooking.
3 rounds of user testings and refinements
I opted to sketch my designs on paper instead of digital wire framing. I used paper prototyping techniques to bring the designs to life and evaluate them with our users. I mainly tested three main features: choosing food preference, selecting recipes, and ordering ingredients.
- Too many steps to go through before ordering a food delivery.
- The entry of “Favorites” should be apparent.
- Some information is pointless for me, like how many ingredients are in this recipe. I only care about how much time it will cost.
- The Profile Page is not clear enough. There are a lot of information which are meaningless to me. I don’t want them to appear in my profile.
- How will my preferred choices influence the recipe filter?
- What’s the relationship between preference settings, recipe recommendations, and shopping list? Why do I need to pay for the ingredients in shopping list?
- When I sign up, there are no recipes in the landing page. I don’t know what to do next?
Refined Mid-fi Wireframes
I changed the layout of homepage so users can easily find what they want, eliminated the features below “favorites,” and disabled cooked recipes so users can clearly see what recipes they cooked and what remained.